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How To Use Facebook To Promote Your Business

Facebook

Facebook Is No Longer Just About Connecting With Friends. It Is Now Also An Excellent Advertising Medium For Small Business Owners. Where Else Would They Find Several Million Users To Reach Out To Over A Single Network? In Fact, Now Facebook Itself Offers Advertisement Slots And Pages That Could Be Built For Products, Brands, And Services.

Here Are The Best Tips To Help You Understand How To Use Facebook To Promote Your Business:

1- Maintain Your Facebook Page/Account: There Are Two Ways You Could Set Up A Facebook Presence For Your Business Entity. The First Is To Set Up A Regular Account And Then Ask People To Join As Friends. However, This Is Not A Very Efficient Way Of Setting Up A Business Presence On Facebook. The Right Way To Promote Your Business Via Facebook Is To Set Up A Page Or Group For Your Brand. This Page Or Group Is Linked Through A Personal Account. You Would Need Moderators Who Would Go Through The Tasks Of Replying To Fan Mail, Sending Out Friends' Requests, Accepting Friends' Requests, Announcing Company Activities, Etc. The Advantage Of Using Pages Or Groups Instead Of A Regular Account Is That You Could Grant Access To The Profiles On A Public Basis.

Personal Account Usually Gets Hit By Spammer If Left Open To Everyone Without Any Restrictive Security Settings. Facebook Allows Customization Of Your Business Group Or Page. A Lot Of Flexibility Is Available In Putting Up Photos, Designing The Page, Handling Comments, Etc. The Most Important Aspect Of Having An FB Page Online For Your Business Is To Give Your Clients And Customers A Tool For Real-Time Interaction With The Staff Of The Company. Interaction Is The Best Way To Build Long-Term Brand Loyalty.

2- Use Facebook Ads: Facebook Has Set Up The Right Bar For Placement Of Advertisements. They Offer Extremely Efficient Targeting Of Member Profiles For All Advertising. Facebook Also Offers Several Bonus Schemes For Advertisers From Time To Time. For Example, They Were Recently Offering Instant Credit Of As Much As $50 To New Advertisers If They Signed Up With The Social Networking Service. Of Course, You Need To Have An Account With Facebook Before You Could Use These Advertising Credits. The Ads Are Not Very Costly, But You Would Have To Check Your Budget If You Could Afford Adverts On Facebook.

3- Use A Facebook Widget On Your Blog/Website: Facebook Has Become So Popular That Every Other Person Has An Account Even If They Do Not Access It On A Daily Basis. It Has Become Almost A Norm To Display The Facebook Widget On A Business Website Or Blog. Not Only Do These Widgets Give Cross-Platform Access Of Products And Services To Potential Buyers, But Facebook-Savvy Clients And Potential Customers Tend To Have Greater Affinity Towards A Brand When They Are Able To Interact With You Via A Facebook Page.

4- Run An FB Contest: Facebook Allows Business Users To Run Contests With Prizes On The Social Networking Platform. Contests Are A Proven Marketing Technique. However, Just Remember To Read The Guidelines Before You Run A Contest On Facebook As Otherwise, Your Account Would Be Disabled.

5-Use Facebook Timeline: Facebook Introduced A New Kind Of Profile In Late 2011. This Is Called The Facebook Timeline. Users Need To Activate It. The Timeline Layout Includes A Wide Banner With Images At The Top Of The Page. This 'Collage' Of Photos Is Built With Images From The Profile Folder. A Business Page Could Easily Use This Space To Create A Dramatic Impact With Logos, Art, And Special Photos For Promotion. Conversely, Visiting Cards Could Actually Include The Facebook Banner Art. Using A Photo Of The Staff Members, Products, Or Even The Office Is Usually Visually Stunning When Used In The Facebook Timeline Feature. Employees Could Be Encouraged To Use The Same Banner Image As Well.

All In All, There's Nothing Quite Like FB To Reach Out To Millions Around The Globe With Your Business Message And If You’re A Heavy Facebook User Make Sure To Have High Speed Internet Connection In Place. There Are Great Deals Offered By AT&T On Their Internet Service Listed On Uverse Promotions.

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